OVERVIEW

Mission
Our mission is to make Chaccour Holding the preferred shopping destination for our guests by delivering outstanding value, continuous innovation and an exceptional guest experience by consistently fulfilling our ‘where comfort comes naturally' brand promise.

Vision
• Be leaders in the science of well-being
• Be the number one retailer of comfort products
• Be value-minded (quality/price ratio)
• Be health driven
• Be everywhere consumers sleep

Values
• pioneer/ avant-garde/ leader
• Quality / superiority/ value
• customer-centricity
• Reliability / Trust/ transparency/ integrity